Access-based positioning is described as serving many needs of many customers in a narrow market by focusing on what?

Access-based positioning is described as serving many needs of many customers in a narrow market by focusing on what?

• A. The accessibility of certain customers
• B. The price sensitivity of customers
• C. The color preferences of products
• D. The speed of delivery

Answer: (A)

Access-based positioning focuses on who can access the offering. It targets a narrow group of customers defined by access constraints and designs the product or service around those constraints, so you can meet many needs for that specific group without trying to serve everyone. The value comes from making something available to customers who face barriers in standard markets—locations, times, or modes of access that others can’t easily reach. Pricing sensitivity, color preferences, or delivery speed describe different dimensions of competition (cost, aesthetics, or service level) and don’t capture the idea of tailoring to the accessibility of a particular customer subset.

Access-based positioning focuses on who can access the offering. It targets a narrow group of customers defined by access constraints and designs the product or service around those constraints, so you can meet many needs for that specific group without trying to serve everyone. The value comes from making something available to customers who face barriers in standard markets—locations, times, or modes of access that others can’t easily reach. Pricing sensitivity, color preferences, or delivery speed describe different dimensions of competition (cost, aesthetics, or service level) and don’t capture the idea of tailoring to the accessibility of a particular customer subset.